Vol. 4, Issue 1 (2019)
Demand elasticity of fish processed products in mall 23 Paskal Bandung city (Case study of Genki Sushi Mall 23 Paskal Bandung city)
Author(s): Shanty Ayu Afrhani, Achmad Rizal, Rosidah, Asep Agus Handaka
Abstract: This study aims to determine the elasticity of demand and analyze the factors that influence the elasticity of demand for processed fish products at Genki Sushi 23 Mall Paskal, Bandung. This research was conducted on June 1 to October 30, 2018. The method used was a quantitative descriptive method using primary data and secondary data. The sampling technique used in this research is accidental sampling. Accidental sampling technique is by taking samples of respondents based on coincidence, that is, anyone who accidentally met with the researcher and could be used as a sample if the person who happened to be found was suitable as a data source. The results showed that the demand for processed fish products at Genki Sushi Mall 23 Paskal, Bandung City is elastic and shows that the factors that influence demand for processed fish or sushi products are prices of sushi, prices of beef products, prices of chicken products, prices of products vegetable or vegetable, income, gender, age and education.