Vol. 4, Issue 3 (2019)
Marketing channels of marine fish in Banjarmasin fishing port, Indonesia
Author(s): Rahman, Ahmadi, Emmy Sri Mahreda
Abstract: The field survey was carried out to scrutinize the marketing channels, marketing cost and marketing margin of marine fishes at different intermediaries in Banjarmasin fishing port, Indonesia. About 5-20 tons per vessel per day of marine fishes are being landed in this area. The fish price falls between IDR 3,600 and IDR 57,000 per kg corresponding to the types of fish sold. The net profit per trip received by the fish carrier vessel owners (IDR 25,300,000) was considerably higher than the pickup truck owners (IDR 2,800,000). The wholesalers make a significant amount of profit 2-6 times higher than local traders or retailers. All transactions of marketing channels are organized by the agent who got 20% fee of total catch sold. The net profit per trip received by the agent was comparatively higher than other intermediaries. The retailers received the lowest amount of profit (IDR 200,000 - 250,000 per trip) because they had only about 25 kg per trip. The marketing margin at the retailers and fishermen level falls between IDR 10,000 and 30,000. The marketing margin of fish sold outside fishing port was higher than inside fishing port due to handling and transportation fee. The strategies for marine fish market development are further discussed.