International Journal of Fisheries and Aquatic Research

Authors
Regina Idelia Faustin Timor, Iwang Gumilar, Iskandar, Atikah Nurhayati

Abstract
Floating net cage is one of the cultivation activities used by farmers in the District of Cililin, West Bandung Regency. This study discusses to analyze the process flow, information flow, business financial flow, fish farming business and marketing channel analysis of aquaculture results in the cage Saguling Reservoir, Cililin District, West Bandung Regency. This research was conducted in July 2019 until August 2019. This research was conducted using the case study method and the sampling method that is snowball sampling. The analytical tool used is a quantitative description through the Asian Productivity Organization (APO), marketing channels and supply chain risk. The results showed that the process of product flow, information flow, financial flow of fish farming in floating cages in the Saguling Reservoir involved farmer, wholesalers, retailers, and consumers were finally able to use well the distribution of farmers who had been supported with the help of fish farmers contractual agreement the chain management is still running informally, making it difficult to predict the number of fish that must be sold to wholesalers. The business process chain is constrained by shortages of supply of product flow occurring in fish. The risk of supply chain of fish farmers has a value of 1.0 means it has a high risk. The marketing channel of fish cultivation in the cage Saguling Reservoir shows a chain structure with the commitment of the farmer → retailer → consumer is more efficient with a marketing margin of Rp3, 000 / Kg for carp and Rp 4, 000 / Kg for tilapia, farmers share 86% for carp and 84% for tilapia and the value to cost ratio of 3.55 for carp and 4.19 for tilapia.