International Journal of Fisheries and Aquatic Research

International Journal of Fisheries and Aquatic Research


International Journal of Fisheries and Aquatic Research
International Journal of Fisheries and Aquatic Research
Vol. 6, Issue 2 (2021)

Financial analysis of fresh fish marketing business at Ciroyom market Bandung city


Aditiya Rezkita, Iwang Gumilar, Junianto, Asep Agus Handaka

Ciyorom Market is the biggest wholesale market in Bandung. Fish marketing is a vital activity in the fishery sector as a sequence of fishery agribusiness chains consisting of the pre-production chain, production chain, and post-production chain. This study aimed to analyze the feasibility of the fresh fish marketing business at Ciroyom Market Bandung City and analyze the fresh fish seller’s welfare at Ciroyom Market Bandung City. The current study was carried out using the case study method and sampling method of propulsive sampling. The study results show that the fresh fish marketing business analysis at Ciroyom Market in case 1 obtained a profit of IDR 163,956,606/year, the profitability of 7.8%, R/C 1.08, and a payback period of 24 days. Meanwhile, case 2 obtained a profit of IDR 678,250,833/year, the profitability of 11.1%, R/C 1.11, and a payback period of one year and three months. The fish marketing business at Ciroyom Market Bandung City is feasible to be developed. Fresh fish sellers at Ciroyom Market Bandung City are prosperous and having sufficient income to meet the Minimum Life Necessity since the average income is above the Bandung City’s City Minimum Wage.
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How to cite this article:
Aditiya Rezkita, Iwang Gumilar, Junianto, Asep Agus Handaka. Financial analysis of fresh fish marketing business at Ciroyom market Bandung city. International Journal of Fisheries and Aquatic Research, Volume 6, Issue 2, 2021, Pages 50-55
International Journal of Fisheries and Aquatic Research